ย Sherwin๐จWilliams
Augmented Reality ColorSnap App
Embedded Files
๐Created interactive color visualizer app for mobile and in-store experience design
๐Created interactive color visualizer app for mobile and in-store experience design
๐น Strategy Snapshot
๐น Strategy Snapshot
๐ฆ Industry: Retail / Paint / Home Improvement
๐ง Challenge: Sherwin-Williams needed a way to help customers confidently choose paint colors across mobile and in-store experiences.
๐ ๏ธ Solution: Designed a mobile and tablet-friendly app that lets users visualize colors in their own space, explore palettes, and match in-store paint chips with real-world lighting conditions.
๐ฏ Role: UX Strategist & Digital Consultant
๐ Timeframe: 2015โ2016
๐ธ Results
๐ธ Results
๐ Result:ย
๐ฑ App widely adopted in stores and online
๐ฑ App widely adopted in stores and online
๐จ Improved customer confidence and purchase rates
๐จ Improved customer confidence and purchase rates
๐ Integrated with existing systems and design library
๐ Integrated with existing systems and design library
The Full Story
The Full Story
1. โ The Challenge
Customers struggled to visualize how a color would actually look on their walls or in specific lighting. The lack of digital tools created friction in purchase decisions and increased return rates.
2. ๐ฏ My Approach
Key steps:
Conducted UX research and pain point analysis with store reps and customers
Led design workshops with Sherwinโs product and IT teams
Created wireframes and high-fidelity mockups with conditional states for mobile and tablet
Partnered with developers to ensure seamless functionality across iOS/Android
Built a consistent UI library with reusable color tiles and swatch filters
3. ๐ ๏ธ Frameworks Used
Tools:
Persona-Driven UX Flow โ mapped painter, homeowner, and designer paths
Design System Creation โ reusable UI elements and states
Color Confidence Testing โ in-app testing of shades under different lighting
Mobile Optimization Matrix โ ensured UI consistency across devices
4. ๐งฉ Results & Impact
Results: Download the app from Google Play or Apple App Store:ย
Impact:
โ Decreased return rates due to greater color confidence
โ Enhanced in-store + digital cohesion
โ Supported rollout across several devices, OS versions, and platforms with consistent design standards
โWork shown reflects my strategic contributions; all assets are property of Sherwin-Williamsโ
โWork shown reflects my strategic contributions; all assets are property of Sherwin-Williamsโ
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