📓 FOLLETT HIGHER EDUCATION

1. ❗ The Challenge

Hundreds of universities required branded bookstore websites, but inconsistent styling, rigid CMS architecture, and manual onboarding processes made it difficult to scale efficiently or maintain long-term.

2. 🎯 My Approach

Create a modular component library and themeable platform enabling Follett to rapidly launch, brand, and maintain digital storefronts for 1,000+ campuses, so schools like ASU could easily control colors, content zones, and promotions through centralized configuration.

Key steps:

• Mapped user journeys across students, staff, and campus administrators to identify common touchpoints and pain points

• Defined use cases for textbook browsing, apparel shopping, seasonal promotions, and event-specific content

• Developed modular UI components aligned to campus branding (colors, fonts, buttons, CTAs)

• Created admin workflows enabling non-technical users to update content and promotions independently

• Collaborated across UX, dev, and CMS teams to ensure flexibility, accessibility, and maintainability

• Tested school-specific rollouts (e.g., ASU) to validate configuration logic and real-world scalability

3. 🛠️ Frameworks Used

Tools:

• Component Library System – Themeable modules for banners, buttons, navigation, and content blocks

• University Brand Templates – Pre-built styles for font, color, and layout by school

• CMS Conditional Zones – Controlled visibility for promotions, textbook tools, events, and apparel

• Admin UX Guidelines – Empowered campus teams to manage content without tech support