đź”— Newell Rubbermaid
Newell Rubbermaid + SAP + Stibo PIM/DAMÂ
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🌟Integrated Stibo PIM/DAM SAP and ecommerce platforms to streamline product data and web content
🌟Integrated Stibo PIM/DAM SAP and ecommerce platforms to streamline product data and web content
🔹 Strategy Snapshot
🔹 Strategy Snapshot
📦 Industry: Consumer Products / Manufacturing / eCommerce
🚧 Challenge: Disparate product data, images, and specs across sub-brands led to inconsistencies and long product onboarding times.
🛠️ Solution: Integrated a Stibo PIM/DAM solution into Newell’s SAP ecosystem and redesigned data flows to eCommerce sites.
🎯 Role: PIM/DAM & SAP Product Strategy Consultant
📅 Timeframe: 2017–2018
🔸 Results
🔸 Results
đź“Š Result:Â
📦 Improved data accuracy and asset consistency
📦 Improved data accuracy and asset consistency
⏱ Cut product launch time by weeks
⏱ Cut product launch time by weeks
🔄 Enabled self-service product updates
🔄 Enabled self-service product updates
The Full Story
The Full Story
1. âť— The Challenge
1-800-Flowers.com wanted to modernize its gifting experience with smarter, more human-centered technology. Despite a strong digital footprint, customers often struggled with too many choices, vague filters, and uninspired gift suggestions—leading to frustration and cart abandonment.
2. 🎯 My Approach
I supported the strategy, experience design of GWYN, an AI-powered chatbot built by training IBM Watson’s natural language engine with 1-800-Flowers data.
Key steps:
Designed conversation flows based on common shopper pain points
Mapped emotional triggers around gift-giving intent
Collaborated with IBM’s tech team to align UX and AI outputs
Storyboarded and prototyped user journeys that felt helpful, not robotic
3. 🛠️ Frameworks Used
Tools:
User Personas + Lawncare Segments – targeted beginner vs. expert homeowners
Customer Journey Map – from quiz to delivery
Design System Library – reusable modules for product and landing pages
Data-Driven UX Testing – CTA conversion and messaging optimization
4. 🧩 Results & Impact
Results: Check it out here: Newell Rubbermaid Brands →
Impact:
âś… Launched in under 12 months, full digital subscription product
âś… 13% lift in sales at launch with continued growth year-over-year
âś… Reduced returns and improved product satisfaction
âś… Enabled marketing teams to tailor seasonal messaging
“Work shown reflects my strategic contributions; all assets are property of Newell Rubbermaid”
“Work shown reflects my strategic contributions; all assets are property of Newell Rubbermaid”
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